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Applying Apple's Strategy in Recruitment

Season 1: Episode 5: 6 Days before my joining date

I was reading an article about Steve Jobs [Founder of Apple]. After being ousted from the company he founded, In 1997, he was again appointed the CEO expecting him to save Apple from bankruptcy.

One of the first things Jobs did upon his return was to slim down Apple's product line to focus on depth instead of breadth. The story goes that he simply started from scratch and drew a grid on a whiteboard that would outline Apple's product strategy -- a grid that mostly holds true to this day, 20 years later.

He had two columns labeled "Consumer" and "Pro" and two rows labeled "Desktop" and "Portable," to create four quadrants. He axed every other product Apple had at the time, including things like printers and other peripherals.

After having his top employees help him compile a list of 10 important initiatives, he would scratch the bottom seven and say,

"We can only do three." This way Apple’s team knew exactly the products to focus on.

This article helped me realize that with my new team we need to have a clear vision of what exactly we want to achieve. For a Recruiter at a startup there are so many problem statements that we need to prioritize and keep our focus clear.

My startup founders should help me with getting clarity on:

  1. What we as a Recruitment team [Process, Target and ROI] want to achieve. Focus points for the first 12 months.

  2. How do we want to position ourselves as a Brand among our target market -the candidates. Focus points for the first 12 months.

As a Recruiter I should break down the recruitment process and define the success metrics. I’m definitely on the right track here.

<BACK TO EPISODE 4 or >CLICK HERE to continue the story in Episode 6

Maria -

Recruiter, Problem Solver @ Growing Startup

Learn through Maria's experiences and people she meets along the way how to solve every day's hiring challenges in a fast paced growing organization.